| To
put it simply, tactics are your day to day actions in building your web
site. A strategy is your overall plan and goal for exactly what you
would like to have your web site and business accomplish for your
customers.
The Random House
College Dictionary defines strategy and tactics this way: "In military
usage, a distinction is made between STRATEGY AND TACTICS. STRATEGY is
the utilization of all of a nation's forces, through large-scale,
long-range planning and development, to ensure security or victory.
TACTICS deals with
the use and deployment of troops in combat."
So, developing an
Internet strategy involves long-range planning and development to ensure
your web site's victory...which to us means that it is profitable.
The tactics are our
day-to-day actions that we take to generate traffic or run the business.
A major question
that every Internet marketer needs to ask himself is, "Am I working on
my business or am I working in my business?"
If you are just
working in your business, that means it owns you. If you stop working,
your income stops just like at your job.
If you are working
on your business, that means you have become the decision maker and you
are leveraging your time and money for your business to produce and work
for you.
Are you the owner
of your business or are you just an employee?
Your responsibility
as an Internet entrepreneur is to put your computer to work for you. It
is your employee and it should be assigned to do the daily tasks such as
generating traffic, making sales, and sometimes even delivering the
products.
If you are trying
to use the old methods of posting to free-for-all links pages and free
classified ads to generate traffic and sales, you are definitely working
in your business.
You have created
another job for yourself, and once you quit your income will stop also.
You will never have room to expand your business because you will always
be limited to a 24 hour day just like everyone else.
If you install (or
hire someone else to do it for you) a CGI program on your site which
automatically generates traffic, then your computer is working in your
business generating you an constant income stream.
You would then be
working on your business and would have free time to create another
income stream if you like from that same site or from another site.
Note: Thousands of
low cost or even free CGI programs which can automate much of your
Internet marketing work can be found at
http://www.cgi-resources.com
It all boils down
to your strategy. For me, a key point in any Internet strategy I create
is that it has to run at least 95% automated...and it has to have an
automated constant stream of traffic.
This isn't all
there is to it for me, but it is the start. If I can't find a way to do
both...automate the business and create a constant stream of targeted
prospects, then I am not even interested in the business idea.
As a matter of
fact, the first thing I do when developing a strategy for any business
is to find out if there is a way to target a large group of Internet
prospects quickly and easily.
If you can't name
off to me in less than a paragraph how you can target your customers
quickly and easily, then you have a faulty strategy. Over 95% of
businesses approach marketing from the wrong direction. They find a
product and then start looking for prospects.
You will find that
the upcoming Internet millionaires are finding the prospects and
building a community first. Then, they are delivering the products and
services those people want and need.
If you focus on the
product first, you are headed for failure.
If you focus on the
prospect first, you are headed for success.
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Article by Linda Overstreet. Linda's site has helped 1000's of regular
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