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"Multiple
Streams of Automated Internet Income"
by
Linda
Overstreet
I
sent one email.
Twenty-four
hours later I had earned $10,185.
That's
a pretty good day.
I
sent another email a couple of months later.
This email brought in a total of $31,185 in
96 hours.
That's
a pretty good weekend in anyone's book.
The
funny thing is that you can duplicate my
results...if you follow my lead.
As
I'm sure you've figured out by now, these
weren't just any old emails. They were
special.
They
were both sent to my opt-in
email list.
Each
of these emails went out to over 30,000
people, but it took only one click of the
mouse and one actual email leaving my box to
generate the income.
An
opt-in email list is the exact opposite of a
bulk email list. Everywhere you turn online
someone is sending an email into your inbox
about how you can earn big money online by
buying 1,000,000 email names you can send
email to.
Don't
do it! Purchasing email lists and mailing to
them is called Spamming and will get your
ISP and web site shut down. You'll also earn
the dreaded reputation of a spammer.
An
opt-in email list is one where the
recipients have requested for you to send
them email. It may be an ezine, a free email
course, a customer list, or anything else
you can use to build relationships with your
prospects and customers by email.
Spam
is based on generating and sending out sales
letters to as many people found online.
Opt-In
email is based on building relationships
with thousands of people at one time.
If
your web site is not taking advantage of
opt-in email in one fashion or another, then
you are losing out on as much as 90% of your
potential income.
You
are making the same mistake I did the first
year I was in business. Instead of working
to build an opt-in email list, I was just
trying to make one-time sales from my web
sites.
Sure,
I had times where I made some money that
first year (not much), but I wasn't building
any long term value into my business.
The
#1 asset in your business is not your
products, your talents, or your web site
traffic. Your #1 asset is the number of
strong relationships you build with your
prospects and customers.
Email
is perfect for doing this. To send a letter
to over 30,000 people would cost a bare
minimum of $15,000 and that's being very
conservative. I would break out in cold
sweats if I had to fork out that much money
every time I wanted to contact my list with
an offer.
I
don't think I would be able to sleep for
days if that much was riding on a one-shot
opportunity!
Sending
out an email to 30,000 people is free except
for a small fee I pay for online access and
the database system it's running on.
In
a year where there has been one dotbomb
failure after another...the small guys are
still profiting.
A
major reason for this is opt-in email. We've
figured it out, and large companies are
still in the dark.
It's
not about the traffic. It's not about the
branding. It's about the relationship.
Having
an opt-in list takes you away from having a
one-shot sales opportunity or one stream of
income. It opens you up to earning multiple
streams of income from one web site.
Our
list earns us 6 streams of Internet
Income...
Income
Stream #1: Special Offers
The
two examples I gave you at the beginning of
this article are from special offers we have
done. Although we normally send out content
in the form of articles, questions &
answers, etc. to our list, we also send out
special offers every 2 to 3 months.
These
special offers go out with nothing else in
the email to distract our readers and
produce the most income in the least amount
of time. We keep them rare though so as to
not "waste" the relationship we've
built up with our readers.
They're
a great way to generate a lot of cash flow
in a short period of time (please note that
they must really be specials and not some
offer you regularly run).
Income
Stream #2: Selling My Products
The
second income stream for our opt-in email
list is the income we generate from selling
our own products to the list. We post a
quick welcome message to our subscribers and
then post a quick note about one of our
products usually at the very top of most of
the issues which go out.
Our
opt-in email list is the primary driver of
our web site sales. Our response rates are
actually much higher by using our web site
to generate subscribers more than anything
else...instead of going for a sale right
from the site on a prospect's first visit.
Income
Stream #3: Joint Ventures
One
of the most valuable joint venture partners
you can ever find is an ezine owner with a
large email list. They have an audience and
they are in constant need of high quality
products and services to sell to their list.
As
an opt-in email publisher, I regularly
contact product sellers and negotiate to
sell their products and services to my
audience. Guess what? As a person with a
large list, I'm able to command a much
higher percentage of the profits than what
the average individual receives in a deal
such as this.
Whereas
most affiliate programs pay 10% to 30%
commissions, I'm usually looking for at
least 50% of the sales price when I contact
someone to joint venture their product to my
list. You won't have this luxury if your
list is small, but it will start happening
more and more as your business grows.
Income
Stream #4: Affiliate Programs
Just
because I do special joint venture deals
doesn't mean that I don't join affiliate
programs from time to time. I still do, but
it usually isn't just to sell the product.
I
specifically go out of my way to look for
affiliate programs who provide you with good
content and articles that you can use to
promote them with. You can accomplish two
goals at one time by joining these programs.
You
get content already written for you for your
opt-in email publication, and you get to
earn profits from the affiliate program for
running the article.
Income
Stream #5: Classified Ads
Classified
ads in opt-in email publications are losing
value and are being replaced by having one
to four sponsorship positions spread
throughout the content.
People
still buy them though and you can easily use
classified ad space as a bargaining chip for
trading ads or as bonuses with products
you're selling (for example, give a free
classified ad to anyone who buys one of the
affiliate program products you're
recommending).
Income
Stream #6: Membership Site Upgrade
This
is an income stream from opt-in email that
most publishers never even think about.
Email publications are usually sent out
free, but this doesn't mean you should be
giving away your very best content free.
Information
is valuable and customers are willing to pay
for it if it is unique and difficult to find
information.
So
many publishers have found themselves
another incredible stream of income. They've
started up paid membership sites to provide
the most exclusive content to only paid
subscribers.
We
highly recommend the
Private Site by David Vallieres.
This incredible new cutting edge Private
Membership resource gives you all the
marketing shortcuts,
tricks, techniques and
tips that
are used by the largest Internet marketer's
online but will never tell you about
(including all of Dave's never before
revealed methods!). Take a look here at
The Private Site this site is only
14.97 a month, which is a steal, considering
you could make a whopping 5 - 10 thousand
dollars a month.
Most
publishers will find that they can create a
backend private membership publication like
this one for their email list. This expands
their income with a totally new income
stream you've probably never even thought of
before.
Webmasters
and Ezine Publishers:
Free professional
content - pre-licensed to you...
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invited to use this article in your
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is the inclusion of the following, after
each article used...
*
Article by Linda Overstreet.
Linda's site has helped 1000's of regular
folks profit online. Visit http://www.wealthhere.com
for FREE "how-to" assistance,
software, manuals, web services and more. *
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