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The
Quick and Easy Search Engine Formula
By Linda
Overstreet
You can
create high ranking pages for the search
engines without having to keep up with the
latest developments in the search engine
world or drive your web designer crazy with
changes to your web site.
The
search engines are a highly competitive
field and everyone wants to know the latest
trick or secret to getting a top ranking.
Well, I
am going to let you in on the secret to
success with the search engines today. The
secret is that there is no secret.
The
search engines want content, not tricks. If
you can provide them with good quality
content in a subject, then you will be able
to get a good listing. If you try to find a
way around the rules or trick the search
engines, then you are much more likely to be
banned than to get listed.
Are
there companies out there which focus on
tricking the search engines? There sure are,
but they have a hard road to follow. They
have to constantly stay on their toes,
change their pages every month, and
basically give 110% of their promotional
time to just trying to keep a top position.
There is
a much easier way that still produces good
results.
You can
give yourself good search engine positions
by focusing on writing short articles which
contain the content that the search engines
want. In other words, don't try to
"beat" them. Help them.
If you
make it a consistent process to come up with
short articles to provide for search engine
listings, then you will slowly build up your
traffic machine for years to come. If you
become a content provider instead of a
"traffic thief" from the search
engines, then you will find it is much
easier to relax and keep the positions you
have earned.
Plus,
you won't have to constantly research what
is working. This strategy worked last year.
It works this year. It will work next year.
Learn it once and then follow it forever.
Step
One: Find Keywords
You
first need to look and see which keywords
are hot in your industry. What are people
searching for at the major search engines?
You can
use the keyword suggestion tool from
jim
tools, they have a lot of free great
services so you may want to bookmark this
site:
http://www.virtualpromote.com/tools/
Step
Two: Research and Write Down Focused
Content.
Let's
say you start with 5 different keyword
phrases for the search engines. Now, do
searches for those keywords and take notes
on the sites you visit. Take notes and study
the subject.
Step
Three: Write 300 to 500 word articles.
Keep the
articles short as most of the search engines
don't scan a long page anyway. Think in your
mind about designing "Quick Bites"
of information.
You may
want to separate your article up into
specific steps (just as this article is
done). If you separate a 500 word article up
into 5 steps, then you only have to think
about writing 100 words at a time. That is a
pretty short piece of information.
Step
Four: Use the keyword in the title of your
article.
Make the
title of your article larger and in bold
print. Use your main keyword phrase near the
beginning of the title. Many of the search
engines give a higher rating to keywords
which appear in a heading font such as this
title would be. In HTML a heading is shown
by <H1>, <H3>, and other tags
with H and a number.
Step
Five: Use the keyword phrase 3 to 7 times
throughout the article.
Once you
have finished writing your article and are
getting ready to publish it to the web, read
through it and make sure your keyword phrase
appears at least three times and usually no
more than seven times throughout the body of
the article text.
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