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Ad Copy...You Forgot Step One!

by Linda Overstreet

When your writing copy for your web site you have to remember a few things.  One of these rules is that the person reading your site will always ask themselves this question.....

Everyone’s favorite radio station is WIIFM, which means “What’s in it for me?”"

You have to show the benefits up front.  Not just the features.  If you can add emotion, feeling and really give a vivid picture of the benefits, your onto a winner.

Don't just focus on the features, make sure you tell people what they will gain, meaning how it will solve their immediate problems.  If you can also give a personal testimonial by actually using the product or service this will really help.

 

Don't forget to give a great free no questions asked guarantee to your future customers.

Add a picture of the product and don't forget a call to action. Buy now!  Give a sense of urgency to get your program today, with a low price that is a limited time offer, or give a bonus that disappears by midnight tonight.   Here's a good example.  We show you what you get by joining our Private Site here

Put up a opt in newsletter form on every page, you can also have a feedback form or a tell a friend form.  For example,  see at the very bottom our "newsletter" box, which you should join by the way.  You will get lots of value and its all free.

Remember to do your research, look at magazines, brochures you get in the mail etc...anything that appeals to you, will most likely appeal to others look for words that work, and remember to use Free, Discover, Amazing etc.  These bring feeling and excitement.  The best word everybody loves is "you".  So use it a lot... Let your talent shine through.

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