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5
of the Hottest Internet Opportunities
by
Linda Overstreet
Most of
my newsletter articles are born out of the
questions that my faithful readers ask me
every week. So, keep those questions coming.
I keep a busy schedule with many different
projects going continually, but I will do my
best to answer each and every one of them.
The
three questions that I get asked most often
are:
1. How
do I design my own web site?
2. How do I get more traffic to my site?
3. What are the best opportunities online?
Today's
article deals with question number three.
What are the hottest opportunities for the
Internet entrepreneur? Below, I will give
you five suggestions I have for you to
create a successful web business, but I do
want to interject one other element first.
The most
successful business for you will almost
always be the one that you find the most
interesting and exciting. If you love what
you do, you will be able to put in long
hours promoting it and taking care of it.
There is an old saying that if you do what
you love for a living you will never have to
work a day in your life.
So,
instead of looking for a business based on
how much you can earn up-front, choose a
business based on your love for that
business. The most successful and fulfilled
people are individuals who are following a
dream or vision of theirs. They are not just
out trying to make a buck.
So, make
sure you take these potential opportunities
with a grain of salt. If they don't meet
your interests, find something that does.
You will have much more fun in your business
if you do what you love.
1. Software
There is
no denying that the most profitable business
online has been and will continue to be
selling your own software. More millionaires
have been produced overnight through their
own software program than anything else. The
richest man in the world also made his
fortune selling software.
Almost
every Internet user has one thing in common.
They need software for their computers
(except for the minority of users who have
Web TV's and similar equipment). Every
Internet business person I know spends
hundreds or thousands of dollars yearly on
software.
Software
is easy to distribute online. You can offer
a free demo of your software on thousands of
sites such as http://www.download.com
for free. When someone purchases your
software, all you have to do is send them
over a password to access the full functions
of their new purchase. No hard product has
to be delivered through the mail in most
cases.
Like I
mentioned above, this has been and will
continue to be the most profitable
opportunity on the web. The problem with it
lies in the actual creation of the software
itself. Besides having an idea of what needs
to be created, you also have to have the
skills to create it.
There
are three ways to own your own software.
#1 You
Could Design it Yourself. If you don't
currently have any programming knowledge, it
is easy to find someone to teach you. Almost
every local community college has courses on
programming. By taking these and applying
yourself to them, you could learn how to
design software yourself.
#2 You
could hire someone else to design it. Find
some people who have taken these kinds of
courses and offer to hire them to design the
software you have an idea for. By going to a
private programmer, you will be able to get
it created for a much lower cost than any
other way.
#3 You
could find software from a private designer
that you want and offer to buy reprint
rights to it. This would be the quickest and
easiest way to get into business with
software. Find a program you want that is
not promoted very well and make an offer.
All they could do is accept or refuse. No
problem.
The most
profitable focus for the small business and
private programmer would be in designing
tools for small businesses on the
Internet.
By
focusing on this market you will be able to
avoid competition with the major software
companies out there which have basically
ignored the small business person online. So
keep this in mind for your software
business.
2. Subscription
Sites
If you
pay much attention to the Internet at all,
you have probably noticed how many
subscription sites are popping up. Although
subscription sites used to only be promoted
by the adult sites online, they are
definitely going mainstream now.
Any
business which has audio, video, special
reports, books, software, daily updated
content, and more has a potential
subscription site available to them. It has
already been proven that people are willing
to pay for highly specialized content which
they want or need.
Subscription
sites have several advantages over other
methods of delivering your products which we
are only now beginning to realize.
-
Subscription
Sites have a $0 hard cost for each
product.
-
Subscription
Sites can be automated online instead of
having to be shipped.
-
Subscription
Sites offer instantaneous gratification
and delivery.
Each of
those advantages can spell a big difference
to small businesses.
What if you could have your product
delivered automatically to everyone who
orders without having to spend a penny out
of your own pocket and without having to
spend a second taking care of the order. It
can all be taken care of without any
involvement from you whatsoever.
No
matter what type of business you are in,
there is probably a potential subscription
site idea available.
Here is one that is very valuable for
you:
The Private Site
3. Audio
and Video Delivered Online
As the
Internet grows and connection speeds
increase, audio and video are going to
become much more commonplace. We live in a
TV generation and you can expect video to
become standard to web sites as more and
more tools become available to us in this
area.
Right
now, you can offer audio and video on your
web site by using
Screen cam generator which is really
easy to use and you can use it to make
tutorials plus a host of other ideas fast.
When you become familiar with this
tool
which is quite easy to do, you could
begin to offer your services to convert
video and audio for companies to a format
they can use on their web site.
Plus, you could begin to use
it on your own
web site to add more content and
interest to your site. Expect more and more
sites to be using it as we move into the
future.
Another
interesting web site I have found while
exploring is the
e-book generator, this is great as
it's easy now to generate your own e-books
for profit and this software makes it easy.
4. Full
Service Internet Sites
Most
people do not like having to learn new
technology and skills. This is the biggest
hindrance to businesses coming online.
As a
matter of fact, only 5% of small businesses
have any type of Internet presence at all.
The number one reason being that it is too
difficult to create a web site and get
started marketing online.
People
in general do not want to buy a book and
figure out how to design a web site. They
want it to be designed for them.
They
don't want to have to market their site.
They want it done for them. Businesses are
looking for a full service Internet business
where you design their site, provide or find
their hosting, and market their site online.
I
currently know of several companies which
offer this type of service to companies and
charge $5,000 - $10,000 per customer. Just
think if you sold this type of service for
$3,000. You would have to sell 300 $10 books
to earn the same gross profit. Would you
rather deal with one customer or 300?
5.
Internet Hubs In Every Area of Interest
This
type of business could be created in any
niche market or area of interest. You could
create a theme site or Internet hub in
gardening, motorcycles, dolls, puppies, etc.
Anything that you have as an interest or
hobby could usually be turned into a theme
for your web site.
The key
to this type of marketing is to become the
place that everyone wants to go in your area
of interest. In other words, you would want
to be a portal or starting point for people
searching for information or products on
your subject.
Create a
list of links to all of the good content
sites in your market. Start a discussion
board for people to participate. Publish an
ezine for them to subscribe to. Find
written, audio, and video content to place
on your site.
You can
link to us
here too.
Then,
start searching for products they are
interested in. Pick up magazines and search
through the ads for potential products you
could sell online. Offer to Joint Venture
with the owners of these products and
endorse them to your visitors.
In other
words, design a site that is the only one
they need to visit online in your subject.
Then, market it every where and send out
press releases to every potential
publication.
Once
your traffic soars, so will your profits.
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