How To Increase Your Website Sales For FREE
by Linda Overstreet

I want to ask you a question! How do you influence someone to take some action on something? 

I am sure you have noticed that "Marketing" is going on around us at a much higher rate than ever before.  It's so much in your face that you almost become "numb" to it.  This is happening to all of us, we are bombarded all the time it seems with marketing material and messages.

I briefly decided to try to count many of the methods out there that are taking away our time and money every day.... It's almost makes you breathless to count the ways.  Here goes...

Phone book ads like the Yellow pages  

Daily and weekend Newspaper and magazine ads 

Postcards, catalogs, and direct mail in your home mail and PO. boxes 

Long Radio pitches usually longer than the flow of your favorite songs

TV commercials - about 20 minutes worth per hour now

Hundreds of storefronts, "mega" malls, and strip malls 

Highway billboards by the thousands 

Door hanger circulars hung on your doorknob

Signs on stop signs, telephone poles and on and off ramps of freeways 

Legitimate email messages 

Spam email, which is unwanted junk usually

Buses and vehicles with signs

Bus Stop Benches with signs

And I am sure there are many, many more..

Well you get the idea,  your brain gets bombarded so much you go "numb" with all these marketing "look here", "buy me", listen to this" messages.  We go into a defense mode, and just rebel, you can't blame us, it really gets annoying! 

So the question is, how can you, as an honest ethical online merchant or affiliate marketer, get around this annoying barrier wall to really help people who are being bombarded so much? 

We know for sure that you can NOT help by being unbearable by forcing even more advertising on someone or by being devious and resorting to underhanded tricks. You might get their attention just for a moment you may even get a customer or two, but it will not go as planned for you in the long run. 

Here is the solution to your problem: 

It's imperative you build credibility through your name and your business as an expert willing to help in your field or "niche" market.  On top of that, you must ease your prospect's concerns and fears about doing business with you. 

This will help them not only get to know you and build trust in you, but they will look forward to hearing what you have to say in the future too.

I can hear you now... But how can I do this?  ahhh, I thought you'd never ask.  Ok, lets continue...

Think for a moment, what makes someone like another person, usually its a combination of things, so I will break it down for you...At the core it's...Trust! 

Granted, trust is something you earn, so how do we build a prospects trust in you and your business faster?

Shhh...here is a secret that has worked for me.. 

I have been writing articles of value and allowing them to be posted on to other web sites.  Articles that really help people are the key.

Here's what I mean, take a look at a newspaper ad or magazine ad, now come back here.  Which do you feel you trust more?  The ads or this article (or even the articles in the newspaper or magazines)?

I am thinking, that if you are like me, a normal person, you will choose the articles hands down. Why? Because the reports or articles don't try to "sell" you anything. Instead, they hand out useful information for educational or helpful purposes. 

It's very subtle but through years of conditioning this is true, we tend to trust articles that are in print much more than a "sales pitch".

So if you have a web site, build your opt-in list with content rich articles that interest your readers and you will build the very important trust and in time credibility too.  Allow them to be posted on other sites with a box (like below) and shortly you will see your sales increase as you will have earned trust and credibly. 

The most important thing is come from an attitude of really wanting to help people, especially if you have passion for your product, it will show.

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